Temptation begins by capturing your attention. What gets your attention arouses your emotions. Then your emotions activate your behavior, and you act on what you feel. The more you focus on "I don't want to do this," the stronger temptation draws you into its web.
Ignoring a temptation is far more effective than fighting it. Once your mind is on something else, the temptation loses its power. So when temptation calls you on the phone, don't argue with it, just hang up!
Sometimes this means physically leaving a tempting situation. This is one time it is okay to run away. Get up and turn off the television set. Walk away from a group that is gossiping. Leave the theater in the middle of the movie.
To avoid being stung, stay away from the bees!